Events

GLBIMR recently hosted an inspiring Expert Talk on "Using AI to Automate Content Creation and Optimize Brand Storytelling Across Digital Platforms." The session featured Ms. Ritu Gupta, a leading Brand Strategist, who shared game-changing insights on how AI is transforming digital marketing.

The event was graced by Dr. Arpita Srivastava and Prof. Mohd Ayaz from the Marketing Department, who warmly welcomed our esteemed speaker.

💡 Key Takeaways:
✅ AI in Digital Marketing – How AI is revolutionizing content creation and brand communication.
✅ AI-Powered Storytelling – Crafting compelling narratives to connect with audiences.
✅ Latest Trends & Strategies – Best practices for leveraging AI in brand positioning.
✅ Real-World Brand Insights – AI-driven storytelling lessons from Coca-Cola, Ledo, Nike, and Toys"R"Us.
✅ Engaging Q&A – Lively discussions on real-world marketing challenges.

A huge thank you to Ms. Ritu Gupta for such an insightful session and to our PGDM 2024-26 (Marketing) students for their enthusiastic participation! 👏

Stay tuned for more power-packed sessions that shape the future of marketing! ✨

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