Events

On December 19, 2024, an insightful expert talk by Mr. Akshay Mittal, Group Leader - Inbound Sales & Operations at Travel Corporation of India Ltd., was held at the PGDM Auditorium, GLBIMR, for our PGDM Batch 2023-25 students. The session bridged theoretical understanding and practical applications of the tourism industry, focusing on:

✅ Psychographics & Tourist Motivations
✅ Sustainability in Travel
✅ Destination Branding Strategies
✅ Interdisciplinary Insights from Psychology, Marketing, and Environmental Science

📌 Highlights:
💡 Active participation from 120 students, enriched by an engaging Q&A session.
💡 Practical branding techniques shared through real-world case studies.
💡 Emphasis on sustainability's role in tourism development.

Key Outcomes: Students gained actionable tools to analyse modern tourist behaviour and build innovative tourism strategies.🎯

Special thanks to Dr. Sunita Chowdhury for coordinating and ensuring the event's success.🙌

#GLBIMR #ExpertTalk #ModernTourism #Sustainability #DestinationBranding #InterdisciplinaryLearning #PGDM