Expert Talk on "UNDERSTANDING THE MODERN TOURIST: PSYCHOGRAPHICS, MOTIVATIONS, SUSTAINABILITY, AND DESTINATION BRANDINGMR."

Bridging the gap between theory and industry, PGDM students at GLBIMR had the privilege of learning from Mr. Akshay Mittal, Group Leader - Inbound Sales & Operations at Travel Corporation of India Limited (TCI). His expert talk on the evolving dynamics of the tourism industry provided deep insights into tourist psychographics, motivations, sustainability, and destination branding.

🔑 Key Takeaways:
✅ Understanding tourist personas and their behavioral patterns.
✅ Exploring factors influencing travel decisions.
✅ Promoting sustainable and eco-friendly tourism.
✅ Mastering destination branding strategies.
✅ Applying industry knowledge to real-world scenarios.

A big thank you to Mr. Akshay Mittal for sharing his expertise and to our faculty coordinators for making this enriching experience possible! 👏

#TourismIndustry #PGDM #IndustryInsights #Sustainability #DestinationBranding #GLBIMR #LearningFromTheExperts

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