Designation:

Assistant Professor

Email:

Phone:

Qualifications:

B.com, MBA (Finance and Marketing), PhD (Digital Marketing)

Course Involvement:

1. Marketing Management

Principal Publications:

1. “Using Influencers to Drive Personalisation in Digital Marketplaces: How to Shape Consumer Choices” -Published in Advances in Consumer Research, 2025. (https://acr-journal.com/article/using-influencers-to-drive-personalization-in-digital-marketplaces-how-to-shape-consumer-choices-1144/)
2. “Efficient plastic waste recycling using polymer” - Published in Macromolecular Symposia, 2024. (https://doi.org/10.1002/masy.202300091)
3. “From Influence to Loyalty: The Mediating Role of Brand Image in Social Media Marketing” - Published in Educational Administration: Theory and Practice, 2023. (https://doi.org/10.53555/kuey.v29i4.9874)
4. “Business concepts, tactics and strategies for corporate social responsibility and sustainable development goal” - Publish in International Journal of Management Issues and Research, 2023. (https://doi.org/10.69711/sharda.ijmir.v12i1.2302)

Short Works and Book Chapter:

1. “Developing a marketing strategy while maintaining focus on customer value” - Published in Building AI-Driven Marketing Capabilities, 2023. (https://doi.org/10.1007/978-1-4842-9810-7_14)